Article Service Myths – How SEO Article Services Can Be Misleading

There’s no doubt that a reputable article service can significantly boost a site’s traffic. But SEO article services vary widely in terms of how they approach the challenge of site optimisation and promotion, with some article writers using tactics more likely to see your website drop off the search engine radar entirely. The challenge is trying to identify which article service to trust, and which to avoid. Paying for custom SEO articles, only to find your business plummeting out of the digital stratosphere is likely to cause you a far bigger headache in the long term than taking a little extra time to make sure you’re using a writer who you can trust to take as much care of your business as you do.

Several myths abound regarding finding an SEO article service, and the questions you should ask, or expectations you should have. Here are a selection of SEO article myths, and what you should be looking out for instead.

Myth 1: All article service providers will provide 100% unique, original content

Obviously this is what you should expect, but sadly it is not always the case. Many article services provide rehashed, re-written or simply copied articles from elsewhere. A particular tactic used by several article writers on the web is to copy an existing article, rewrite the first and last paragraphs, and then deliver it as original. The success of such an article is very unlikely, and it will almost certainly not do anything for your business except lower your budget slightly. Only unique, original articles, purpose written for you and your business can ever be truly acceptable. A reputable article service will help direct you to any of various online facilities which can be used to check the uniqueness of an article, and you are encouraged to carry out this sort of test, at least initially, to check that you are receiving genuine goods, not second hand rubbish.

Myth 2: All articles will help to boost your site’s online presence

In some cases, the expression ‘anything is better than nothing’ might hold true. But in the world of online promotion and article marketing, this is certainly not the case. Indeed, a very great deal of damage can be created through just a single article if it is not created in the most appropriate way. For example, stuffing an article full of keywords is likely to annoy the search engines, which deliberately penalise online marketers who use this tactic. Stuffing an article full of your keyword phrase may well result in your website business being blacklisted, meaning that it can no longer be found through the search engines. That could really cause severe damage to your business! But what is keyword stuffing?

Let’s imagine that your keyword phrase is ‘cheap mobile phone tariffs’. If you started your article with a sentence such as ‘If you’re looking for cheap mobile phone tariffs then you will not be alone as many people are searching for cheap mobile tariffs and cheap mobile tariffs is something many people are after,’ then you can expect two things. First of all, with a keyword density of 36%, this sentence is clearly stuffed. This means that any real live human will have switched off, moved on, and won’t even give your website link a brief glance. You’ve just lost every single potential customer. But worse is still to come, because the search engines will take one look at your article, blacklist it as keyword stuffed, and will simply not show it. This means that you have just wasted time and money creating an article which will never be found, and will never be read!